Joining SnowKidz in 2014, Stream Eventos is based in São Paulo (BRA)and focuses on the organisation and coordination of events. FIS SnowKidz took a moment to speak with company partner Claudia de Albuquerque to get her take on SnowKidz:

Stream Eventos staged its first SnowKidz last year. How did your events unfold?

SnowKidz was received with much enthusiasm by the Brazilian and Chilean people. One of the resort instructors said to us: "this event is wonderful and we need this in Valle Nevado. Besides being a unique experience, it motivates children to practice skiing and snowboarding". In South America, there are no similar events to this.

How important is snow sports to Stream Eventos and the people of Brazil?

Stream Events is a private company so conducting the first event in Valle Nevado required a large investment. We had great feedback and as a bonus we had financial gain after just one event. In fact, this profit was so significant that we decided to invest in snow sports, creating the brand Stream Race.
As for the Brazilian people, the number of people who practice snow sports is growing a lot. For example, Valle Nevado has received about 300,000 Brazilian visitors in the 2014 season. This is a 20% increase from the previous season. Brazilian media is also increasingly interested in snow sports, creatinggreater interest amongst the people. The combination of good events and interest from the public and media has also allowed us to invest in other areas and create more enthusiasm. In partnership with Leandro Ribela, Brazilian Olympic Cross Country, athlete and CBDN (Brazilian Confederation of Snow Sports), we will stage Roller ski events in the second half of 2015.

In your opinion, how do you see the future of snow sports for children and families?

Children and families in South America are delighted by snow sports. We find that after the first experience they always want more. Also families are increasingly seeking quality of life and the balance between sport and nature. In this regard, I see a great chance for growth if we can bring these families to the snow. One thing we need to work on is the cost of snow sports. Despite some good progress we can see more could be done and we are confident this will result in more growth.

Source: fis-ski.com