Finnish children’s clothing company Reima, known for its functional outerwear, is to introduce clothing featuring ‘wearable technology’ designed to motivate children to enjoy outdoor activities.

The idea is that when the child moves around in their ski jacket a built in movement sensor tracks that activity. The activity is then recognised by a child-oriented mobile app which is free to use and rewards the child with fun features.  Called ReimaGO® the clothing is due to go on sale this autumn 2016. 

“Parents are worried about kids not moving enough, as they are so attracted to consoles and mobile gaming. But we can turn the tables and use games to kids’ advantage, too! After being active and intensely moving outdoors with their ReimaGO® sensors, kids can enjoy the fun on the mobile screen,” explained Elina Björklund, Reima’s CEO. 

Source: fis-ski.com