Marking 100 days to go, the International Olympic Committee today announced its latest social media campaign asking athletes to share their love of sport and get active with the #iLoveYOG hashtag as they gear up to the second Winter Youth Olympic Games in Lillehammer (NOR) in February.
Following the success of #YOGselfie last summer in Nanjing at the second summer edition of the Games, which saw 58 million people post “sporty selfies” on social media, the IOC aims to engage young athletes and fans in this latest campaign and ultimately get people active and involved in the YOG.
During Games time, between 12th and 21st February 2016, printing stations will be available around Lillehammer for people to print their pictures posted on social media. Collectively, these thousands of images will create a giant mosaic - a piece of artwork that will then be donated to Lillehammer as part of the legacy of the Games.
Supporting these social media efforts to engage and inspire fans, the IOC has also teamed up with other winter sports stars: U.S. Alpine skier Lindsey Vonn, Norwegian Alpine skier Kjetil Jansrud, Norwegian slopestyler Silje Norendal and Norwegian ice hockey player Mats Zucarello. Collectively, these YOG Ambassadors reach millions of young fans through their social media accounts and support the IOC and Lillehammer 2016 in their campaigns to raise the profile of the forthcoming YOG.
Source: fis-ski.com
