Infront Sports & Media has extended its partnerships with seven additional National Ski Associations covering the international media rights for the respective FIS World Cup events taking place in Canada, China, Japan, Korea, Norway, Russia and Spain from 2016 until the 2021 season. Under the agreements, the FIS World Cup events across the disciplines of Alpine Skiing, Cross-Country, Ski Jumping, Nordic Combined, Freestyle Skiing and Snowboard will be marketed on a collective basis, with Infront ensuring the effective co-ordination of television coverage, high broadcast standards and an exciting television showcase for the competition.

Bruno Marty, Executive Director Winter Sports at Infront, commented: “The renewal of these key rights agreements with the National Ski Associations of Norway, Japan, Russia, Spain, China, Korea and Canada are significant for the FIS World Cup’s continued stability and impact as a broadcast product. The result of our collective marketing approach is indeed a win-win situation: The federations are provided with financial security and the ability to plan for the long-term, whilst broadcasters appreciate access to all rights from one central source.”

Source: fis-ski.com